HuePay is a payment and fintech company established

in Australia dedicated to providing diversified

and localized digital payment solutions for merchants

in Australia, New Zealand, and the South Pacific

region. Headquartered in Melbourne, its core

services include aggregated payment

solutions for Alipay, WeChat Pay,

UnionPay, and other payment

methods, along with value-added

services such as fund management,

merchant data services, and

cross-border payment solutions.

Established in July 2006, Huifu is a leading digital payment

enterprise in China, dedicated to providing platform services

for corporate payment collection, data integration,

and fund management. Huifu has pioneered industry

firsts in technology implementation, business models,

and solutions, becoming the first in its sector to

undergo comprehensive digital transformation.

It launched China's first Payment PaaS

"Dougong Platform" and implements

the Payment&Beyond

collaborating

with partners to build a digital ecosystem.

VISION

Leveraging Huifu’s technology, we provide

comprehensive, efficient, and locally friendly

solutions to facilitate the digital transformation

of the payment industry in Australia and New Zealand

MISSION

Enriching every transaction

HuePay transcends traditional payment services,

creating enhanced value for merchants and consumers

through technological innovation, data-driven insights,

and superior user experiences